Optometry: The Ultimate O.D.

Optometry: The Ultimate O.D.

Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!

Recent Episodes

Jan. 29, 2026

Spotlight vs Floodlight: Mastering Focus as an Optometry Practice Own…

Spotlight vs Floodlight: Mastering Focus as an Optometry Practice Owner | E290 Highlights from this episode: Spotlight vs Floodlight: Mastering Focus as an Optometry Practice Owner (00:46) Closing Thought: The Blind Man's Sti...

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Jan. 22, 2026

Specialty Clinics in Optometry: Lessons from Building a Successful Dr…

Specialty Clinics in Optometry: Lessons from Building a Successful Dry Eye Practice | E289 Highlights from this episode: Specialty Clinics in Optometry: Lessons from Building a Successful Dry Eye Practice (01:09) Closing Thou...

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Jan. 15, 2026

Operator vs CEO: The Mindset Shift Every Practice Owner Must Make | E…

Operator vs CEO: The Mindset Shift Every Practice Owner Must Make | E288 Highlights from this episode: Operator vs CEO: The Mindset Shift Every Practice Owner Must Make (00:53) Closing Thought: Intentionality (24:06) When I s...

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Jan. 8, 2026

Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Opt…

Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry | E287 Highlights from this episode: Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry (00:38) Closing Thought: The problem...

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Jan. 1, 2026

The Power of Specialization in Optometry: Stop Doing More to Grow Fas…

The Power of Specialization in Optometry: Stop Doing More to Grow Faster | E286 Highlights from this episode: The Power of Specialization in Optometry: Stop Doing More to Grow Faster (00:50) Closing Thought: The Hawthorne Eff...

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Dec. 25, 2025

How I’m Setting Goals for 2026 as an Optometry Practice Owner | E285

How I’m Setting Goals for 2026 as an Optometry Practice Owner | E285 Highlights from this episode: How I’m Setting Goals for 2026 as an Optometry Practice Owner (00:47) Closing Thought: Results of a Great Staff Experience In ...

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Reviews

Excellent

"Exceptional content. Lots of action steps to quickly implement."

NGeyecare | Oct. 11, 2020

Dynamite

"We need more practical podcasts like this! This is loaded with actionable steps that improve life in the exam lane and as a business owner. Keep it up Dr. Lillie! Dynamite!"

NGeyecare | Sept. 24, 2021

A First Class Podcast

"Dr. Lillie truly cares about his listeners and brings information that is applicable and valuable to anyone who is in the World of Optometry!"

Texas018 | Dec. 30, 2021