Optometry: The Ultimate O.D.

Optometry: The Ultimate O.D.

Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!

Recent Episodes

Sept. 11, 2025

Inside My Specialty Clinic Funnel: How to Attract, Convert & Retain I…

Inside My Specialty Clinic Funnel: How to Attract, Convert & Retain Ideal Patients | E270 Highlights from this episode: Inside My Specialty Clinic Funnel: How to Attract, Convert & Retain Ideal Patients (01:04) Closing Though...

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Sept. 4, 2025

Stop Competing with the Middle 50%—Here’s How to Stand Out | E269

Stop Competing with the Middle 50%—Here’s How to Stand Out | E269 Highlights from this episode: Stop Competing with the Middle 50%—Here’s How to Stand Out (00:52) Closing Thought: Do one thing a thousand times (17:29) In this...

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Aug. 28, 2025

Saying No to "Good" to Build Something Great | E268

Saying No to "Good" to Build Something Great | E268 Highlights from this episode: Saying No to "Good" to Build Something Great (01:22) Closing Thought: Having the tough conversations (20:08) In this episode, I get real about ...

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Aug. 21, 2025

From Horse-and-Buggy to Ferrari: Thinking Bigger in Your Practice | E…

From Horse-and-Buggy to Ferrari: Thinking Bigger in Your Practice | E267 Highlights from this episode: From Horse-and-Buggy to Ferrari: Thinking Bigger in Your Practice (00:53) Closing Thought: Courage vs. Confidence (15:29) ...

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Aug. 14, 2025

Staffing, Patients, Strategy: The Non-Negotiables for Practice Succes…

Staffing, Patients, Strategy: The Non-Negotiables for Practice Success | E266 Highlights from this episode: Staffing, Patients, Strategy: The Non-Negotiables for Practice Success (00:50) Closing Thought: You can have anything...

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Aug. 7, 2025

How I Went from Volume-Based Burnout to Vision-Fueled Freedom | E265

How I Went from Volume-Based Burnout to Vision-Fueled Freedom | E265 Highlights from this episode: How I Went from Volume-Based Burnout to Vision-Fueled Freedom (00:41) Closing Thought: Don't Get Comfortable (17:47) In this e...

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Reviews

Excellent

"Exceptional content. Lots of action steps to quickly implement."

NGeyecare | Oct. 11, 2020

Dynamite

"We need more practical podcasts like this! This is loaded with actionable steps that improve life in the exam lane and as a business owner. Keep it up Dr. Lillie! Dynamite!"

NGeyecare | Sept. 24, 2021

A First Class Podcast

"Dr. Lillie truly cares about his listeners and brings information that is applicable and valuable to anyone who is in the World of Optometry!"

Texas018 | Dec. 30, 2021