Optometry: The Ultimate O.D.
Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!
Recent Episodes
What “Scaling” Really Means for Private Practice Optometrists | E284
What “Scaling” Really Means for Private Practice Optometrists | E284 Highlights from this episode: What “Scaling” Really Means for Private Practice Optometrists (01:03) Closing Thought: Being the "BEST" vs. Being "BETTER" (22...
The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists …
The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists | E283 Highlights from this episode: The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists (00:54) Closing Thought: Keeping Your Conviction (...
From Recall to Reels: The Marketing Strategy Behind My Fastest Practi…
From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet | E282 Highlights from this episode: From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet (00:47) Closing Though...
Small Tweaks, Big Returns: Lessons From My Fifth P3 Meeting | E281
Small Tweaks, Big Returns: Lessons From My Fifth P3 Meeting | E281 Highlights from this episode: Small Tweaks, Big Returns: Lessons From My Fifth P3 Meeting (00:53) Closing Thought: The work begins when the motivation ends (2...
The #1 Mistake Holding Private Practice ODs Back | E280
The #1 Mistake Holding Private Practice ODs Back | E280 Highlights from this episode: The #1 Mistake Holding Private Practice ODs Back (00:49) Closing Thought: Facing the Pain (13:55) In this episode we are talking about the ...
5 Game-Changing Questions to Transform Your Optometry Practice | E279
5 Game-Changing Questions to Transform Your Optometry Practice | E279 Highlights from this episode: 5 Game-Changing Questions to Transform Your Optometry Practice (00:49) Closing Thought: What is the cost of staying right whe...